Carl Bradford

Many jobs, especially with larger US employers are being moved from poorly performing job boards like Monster, CareerBuilder and YahooHotJobs.

TalentSeekr is playing a part in making this happen. Large companies such as IBM and GE are examples of companies who are talking about shifting large online recruiting budgets away from poorly-performing job boards.

TechCrunch reported  this trend in a September 10th blog post by saying, “that is the idea behind TalentSeekr, which is essentially an ad network for jobs.”

“Companies fill out what jobs they are trying to fill in what locations, then TalentSeekr creates and tests multiple ads across the Web—social networks, blogs, forums, search engines, you name it.”

“Based on the response rate and quality of the applicants that come through the ads, TalentSeekr optimizes the mix of ad types (banner, text, video, creative elements) and placement. (Watch the video below to see how it works). If more qualified applicants are coming in through LinkedIn than Facebook, it readjusts the mix. (In fact, LinkedIn makes a lot of money through recruitment ads on its own site in much the same manner. TalentSeeker is attempting to apply the same principles in a more distributed manner across the Web).”

This is the same trend that I’ve been reporting for some time.  As mentioned previously, I began to see this trend several months ago, but its only beginning to be discussed more openly in the press.  I was able to spot the trend early because of the corporate recruiter training certifications that I do.

What this means for the Job Seeker

If you’re relying mostly on job boards, you’re just plain missing out on where many of the best jobs are listed.

If you’re not too lazy to really use some advanced techniques to ferret out some of the best hidden jobs, I have the information on how to make that happen.

If you want to get ahead of your competition, just email me using this link and I’ll get you the information you want.  This is for the serious job seeker!